There’s no place like home. Thus, when making one of the most important financial decisions of our lives; purchasing a new house or property, we strive to make a thorough buying decision. Luckily, visualisation and proptech are here for the rescue – enabling developers to sell quicker, achieve better profit and rely less on realtors and investors.
Like 3D configurators are for products, immersive showroom solutions hold major potential for the AEC industry and the sales of real estate from an early stage of property development. Showcasing projects before the building begins, taking potential customers for virtual property viewing tours before investors set eyes on the premises, and exploring a range of other facility features early-on are only a fraction of the benefits technology adopters are looking at.
Before delving into further details, it’s important to realise how online shopping trends, an increased receptiveness to PropTech technology and the growing popularity of 3D visualisation solutions in architecture have impacted the housing and real estate sector:
A recent study on buyer behaviour by Redfin, a US estate agency, shows that 20% of home buyers would put down an offer on a property without visiting the locations in person, what’s more; 50% of said properties fall within the $500.000 to $1M price range.
Having said that, we can rightfully ask the question: will realtors and their work become obsolete if buyers purchase real estate from the comfort and convenience of their own residences online, or with the help of in-store showroom solutions? Could that also mean that technology-savvy building developers will eventually sell individual flats and projects in development to their final owners instead of investors – and therefore achieve better profits and a quicker return on their investments early on?
Although, such transitions are not likely to happen overnight in the marketplace, the impact and reach of such solutions – and emerging, auxiliary hardware tools, such as virtual and augmented reality – are being evaluated and leveraged already by numerous innovators worldwide.
What’s more, the widespread adoption of showroom technology could put an end to current inefficiencies in the practices of selling and marketing real estate. These include time-consuming property tours, the inability to see flats with various décor elements and light conditions and unprepared agents who do not only incur extra costs, work and an elongated sales process – but further, undesirable fees for a prospect and an unclarity of the information conveyed.
With a promising future to provide a more immersive brand experience and better engagement with customers, showroom solutions allow for a fully-featured virtual property walkthrough that interactively captures the attention of prospective customers and helps to reduce the decision-making time of purchasing a newly-built property.
Possibilities are endless. Buyers can leverage proptech visualisation technology to better imagine real-life property dimensions or create their dream living space from scratch. They can achieve this by digitally roaming around their prospective homes; interacting with the floorplan, exploring preferred design themes, décor elements and furniture with unique samples of virtualized materials and even real-world physics effects using virtual reality or their choice of touchscreen platform.
What’s unique to this technology, is that beyond the ability to offer invaluable data for stakeholders – such as energy efficiency ratings, the availability of individual flats in a residential park and real-time database management – it can also provide information on the surrounding city environment; such as parking zones, access to public transportation and approachability, shopping locations and other points of interest – meaning a wealth of crucial information, which can be visually presented to potential buyers – becoming key in the decision-making process.
It’s easy to see why such elements can be vital before making a huge investment in buying a prime piece of property. Both house hunting and the customer journey are affected by technology according to numbers; as listings with virtual tours get clicked on 40% more online, get 95% more phone enquiries, 65% more email enquiries – generating 50% more qualified leads.
What’s clear is that the development of immersive, experiential virtual reality and showroom platforms provide a strong opportunity for first-time buyers and overseas property purchases in particular – helping buyers to get an intimate feel for a home before visiting – and enabling players of the real estate market to explore new property investment strategies and practices in the near future.
What’s Beyond?
Almost 9 out of 10 people are ‘visual’ types. At Beyond Visual, we bring nuanced design concepts and unique architectural experiences to life at the earliest development stage possible – to help you better imagine how your future premises will look and feel like – and to reassure you about the purchasing decision you’re about to make.
Everything you see when using our Interactive Sales Engine solution is built on our solid software expertise and intuitive VR tools; which will enable you to experience textures and materials in the most virtually authentic way, conveying a real sense of spatial presence and the ability to focus on your own creative intuitions – but most of all: to make you feel at home right away before you’ve bought the actual property.
The best part of it is that you don’t need to be adapt with this technology as we can take on projects in-house and make sure that all concept changes in the architectural, marketing and sales phases are addressed proactively and stay consistent throughout the entire product lifecycle.
Our cutting-edge solutions will provide you with a recognizable architectural branding and easy-to-communicate positioning – giving you a competitive edge when it comes to your client experience, exhibition performance and stakeholder reviews – as well as a measurable tool for marketing that will help you to better support your sales department and meet deadlines.
Get in contact with us today.
